Sanitary napkin brand competition has been formed to replace the price-based shopping mall competition. The brand has become a white for enterprises to win in the business war, and the brand operation of sanitary napkins has received more and more attention from enterprises. Sanitary napkin brand building is the focus of China's enterprises in the 21st century, China's sanitary napkin consumption mall will also follow: demand consumption, fashionable consumption, personalized consumption, such a low to high brand consumption demand trajectory innovation.

If enterprises want to build a strong brand, they must strengthen brand building, carry out brand processing, and implement brand strategy. China's sanitary napkin industry is still in the transition period from advertising to brand stations, most companies mainly rely on commercial advertising to launch a new product, fewer enterprises are through brand processing to shape the overall image, still mainly rely on products to launch brands. For many domestic enterprises, creating a strong sanitary napkin brand is more necessary and important than short-term benefits such as increasing production and increasing revenue.

As an offline merchant, I can only say that business is really too difficult to do now

It is difficult to survive, basically to earn some living expenses

I can't make ends meet, I hope to break this