If enterprises want to build a strong brand, they must strengthen brand building, carry out brand processing, and implement brand strategy. China's sanitary napkin industry is still in the transition period from advertising to brand stations, most companies mainly rely on commercial advertising to launch a new product, fewer enterprises are through brand processing to shape the overall image, still mainly rely on products to launch brands. For many domestic enterprises, creating a strong sanitary napkin brand is more necessary and important than short-term benefits such as increasing production and increasing revenue.