In recent years, with the vigorous development of Internet virtual community, virtual community is more and more widely used in marketing. Community marketing is gradually deeply rooted in people's hearts and has become an important topic discussed in academia and industry. At present, the market scale of toddler pants and baby underwear is expanding, and the market competition mode and marketing channels have changed significantly. In particular, the rise of virtual community and the gradual diversification of consumer behavior have a great impact on the marketing of baby wearable products. How to use virtual community for community marketing has become the focus of infant marketing innovation, which is a problem that many infant products enterprises need to face.

Community research reference of toddler pants

Based on the new 4C community marketing principles, relationship marketing strategies, precision marketing strategies and other theories, this paper uses the methods of literature research, case study and comprehensive analysis to analyze the scale, competition pattern, marketing channels and other community marketing environment of infant toddler market, as well as the development, value and impact of community marketing of infant products; Combined with the current marketing environment, taking the infant brand that has developed well in recent years and follows the development strategy of community marketing as an empirical case, this paper analyzes the key points of its community marketing in the process of community creation, construction, fission and realization, and discusses the practical application of community marketing strategy in the marketing process of infant toddlers by summarizing its implementation methods and practical experience.

Suggestions on community research strategies of toddler pants

Combined with the community marketing experience of case brands and the development status of community marketing of baby products in China, it is found that most baby walker enterprises mainly have problems such as community positioning, member retention, community communication and risk control in the application of community marketing strategy. In view of the above problems, the following research suggestions are put forward for the community marketing strategy of baby products toddler Pants: first, clarify the community value goal, accurate user portrait, select the community structure and determine the community positioning; Second, through the development of standardized community management manual, create high-quality community marketing content and improve community retention; Third, by enhancing the personalized scene experience, stimulate the internal drive, mine and cultivate communication nodes, and promote spontaneous communication; Finally, strengthen risk control by strictly controlling product quality, paying attention to crisis, dealing with community feedback in time.

Community marketing is a new marketing strategy in recent years. At present, there is little research on the community marketing strategy of mother and baby products such as toddler pants and baby underwear. The empirical research on the community marketing strategy of infant products can inspire the application of other products in the mother and infant industry in the community marketing strategy and provide reference experience for them. In addition, it can also promote relevant enterprises to occupy a favorable position in the market.