On February 14, Unicharm, which enjoys the reputation of the king of diapers among the four major Japanese brands nappy, released the 2019 fiscal year, and it is expected that the consolidated net profit (International Accounting Standards) will be 63.5 billion yen, a year-on-year increase of 3%. However, as the main force of China's baby nappy business, the competition with local enterprises is increasingly fierce, and "Made in Japan" as the company's biggest competitiveness is facing challenges. As the quality of Chinese manufacturing improves, it is unclear whether the differentiation brought about by Japanese manufacturing will continue to hold its advantage. The prospects for Japanese baby products including Unicharm and Kao in China are fraught. In this regard, Kao President Sawada Doryu said that the quality of Chinese local products is improving. In the past, it was 50 to 60 points, but now it has reached more than 90 points. To this end, this article will briefly compare the differences between Chinese and foreign products.

Nappy performance comparison

(1) Exercise use test:

Babies from 1 to 5 wear Chinese brands, and babies from 6 to 10 wear foreign brands and go for a run. After reaching the end, none of the 10 nappys fell. Next, the 10 babies competed on slides and rocking horses. Finally, it is a difficult football game.

At the end of the test, lumps appeared on both foreign products. Another foreign product has a fault. Almost all foreign products can clearly see the yellow part deposited in the lower part of nappy. There is no similar situation for Chinese branded products.

(2) Daily use test:

Relevant personnel found four pairs of twin babies to participate in the test, and fully compared the differences of different nappy. Four foreign products and four Chinese products are distributed to the four families in pairs.

After 3 hours, 4 Chinese products performed well. 4 pieces from abroad were found to have fault phenomenon. The most incredible thing is that a big American brand product even had side leakage of stool.

(3) Thickness test:

If the product is too thick, it will be uncomfortable for the baby to wear, especially in summer, so the mother wants it to be thinner and more comfortable.

An American product is advertised as being the thinnest in history at 0.06 cm. Measuring the precision instrument of the laboratory, it was found that the middle thickness of this product was not 0.06cm, but 0.6cm.

The staff took out 10 pieces of each product and stacked them together, and then placed a board of the same weight on top of the 8 samples for thickness measurement, and found that Chinese brands were overall better than foreign brands.

Nappy test results comparison

In order to more objectively compare the differences between nappy kinds of Chinese and foreign products, the National Paper Quality Supervision and Inspection Center tested 5 kinds of foreign products and 5 kinds of Chinese products that are popular in the market according to national standards. As a result of the test, 3 foreign products showed slippage, while 5 Chinese products did not have problems. In addition, a product in Japan has exceeded the upper limit of the national standard in terms of delivery moisture index, and the test result is unqualified. It may lead to excessive microorganisms and affect the health of the baby.

It is reported that my country is currently at the world's leading level in the research and development and production of nappy new materials. Whether it is thinness, softness, water absorption, or air permeability, it is not inferior to foreign countries. Many domestic brands are in terms of safety, comfort and cost performance have more advantages.