In recent years, emerging brands of menstrual care products have constantly challenged to redefine this category. Although always, tampax, OB and private label brands have become mainstream products for decades, new brands (mainly organic cotton) are changing the appearance of women's health products.

In callaly's case, it is an innovation in health protection. The UK company's tampliner product is made of organic cotton under the new patent. It combines a built-in Mini pad between the tampon and the labia, providing additional protection for the wearer to prevent leakage without causing greater volume and bunching. The mini pad is held in place by a patented virtual applicator for clean insertion and removal.

Callaly's tampliner has recently expanded to new markets including Ireland, Sweden and the Netherlands, and plans to expand to other areas in the next 12 months, including the United States. The company was recently granted a 510 (k) license (FDA) by the U.S. Food and drug administration. This product is also about to be launched in the UK, and tampliner's eye-catching new packaging is also about to be launched.

Callaly has always put product development in an important position in the company's planning. A series of new products are expected to be launched in the second half of this year. Its new generation of anti-skid pads are longer in length and can also provide additional protection and safety for people who flow more. The product still uses the same soft 100% organic cotton. This new absorbent tampon will cater to light people who think red cotton absorbs too much moisture. Finally, callaly launched a cloth tampon to meet the needs of those who like to use a single coating. It is made of recycled cardboard, which is in line with their spirit of sustainable development.

Callaly's product development team is also redesigning tampliner's Micro gasket to make it easier to use to adapt to different shapes and sizes. Although tampliner can biodegrade according to the test method (landfill conditions) of astmd5511, it also works with academic institutions such as Imperial College of technology and industrial partners such as aquapak to further improve its biodegradability under more conditions.

At the same time, planera, a new British sanitary napkin brand, has also raised the use of sanitary napkins to a new level. Planera sanitary napkins are washable, and it took the company two and a half years to achieve this feat. The UK's Water Research Centre (water industry code 4-02-06) officially approved such mats in July 2020.

Three years ago, Ahn and one of her founders, chief operating officer Aaron koshy, decided to create planera because they believed that disposable women's care products were not really designed to be treatable and sustainable. Ahn explained that 90% of traditional plastic mats are plastic, and some organic sanitary napkins also contain polyethylene, even if they contain important organic non-woven components. The plastic inside means they are designed to be light, cheap and durable, but they don't mean to abandon them.

He also said that the current treatment in the UK is incineration and landfill, of which 30% are washed away& rdquo; He said: & ldquo; I think if I invented a biodegradable sanitary napkin, it would not be degraded naturally or within an acceptable time range, because it is estimated that its life span is 500 years. Therefore, we decided to make a washable sanitary napkin because we wanted to create one that can last 8-12 hours and then ensure that it can be degraded when used up& rdquo;

Planera sanitary napkin is mainly made of cellulose, which is degraded into starch and sugar. Ian said they chose cellulose for two main reasons: because it is biodegradable and comes from a wide range of sources. "Using cellulose, we can minimize the impact of procurement.

Ahn says it doesn't take that long to produce washable and decomposable sanitary napkins. The main difficulty lies in manufacturing sanitary napkins with water absorption and stability, and they have broken through this problem and presented the products to the market. To achieve this, planera has developed a composite barrier. The top cover is made of biodegradable plant fibers. Its natural absorption allows blood to quickly penetrate into the core of the cushion. The wood core can quickly remove blood from the top layer and disperse it to the core. These biodegradable powders then lock up the blood, eventually before they reach a barrier. Finally, planera's upflowbarrier is composed of several layers, and each layer plays a great role in preventing any leakage and ensuring the safety of flushing. The top of the barrier layer is waterproof. When in use, the bottom can absorb any sweat to reduce humidity.

Fundamentally, this is a direction in which we can absorb and ensure that the product is locked during use& rdquo; However, in order to ensure rapid decomposition, we removed the construction adhesive. With the development of our products, we can use them to reduce friction and make them sustainable.

In November 2020, the company officially released a free trial version to test the new product in the market. Ahn said: & ldquo; We want to test the durability and performance of the product& ldquo;

So far, planera has received a positive response. Ahn said that more than 6500 pieces have been sent for testing, but no performance problems have been found so far. Now, the brand is constantly reusing different shapes and sizes because it gets feedback from the community. A large number of businesses will be launched in early 2022.