In recent years, under the influence of the popularization of health concepts and the upgrading of consumption dimensions, the market scale of women's sanitary products in China has continued to grow. What is the future development trend?

The consumption of female sanitary products increased. In recent years, the consumption of female sanitary products in China has shown a steady growth trend. In 2016, the consumption of female sanitary products was 118.61 billion pieces, increased to 119.9 billion pieces in 2019, and is expected to reach 122.7 billion pieces in 2021.

Data source: Paper professional committee of China Paper Association and China Commercial Industry Research Institute

With the increase in the per capita disposable income of residents and the increasing awareness of personal health care, the market for feminine hygiene products in my country continues to expand. In 2016, the market scale of China's female sanitary products was 50.77 billion yuan and increased to 57.24 billion yuan in 2019. It is expected that the market scale of China's female sanitary products will increase to 62.13 billion yuan in 2021.

Data source: Paper professional committee of China Paper Association and China Commercial Industry Research Institute

The market structure of female sanitary products is mainly sanitary napkins and menstrual pants. In 2019, the market scale of sanitary napkins and menstrual pants accounted for 89.6%, and the market scale of sanitary pads accounted for 10.4%.

Data source: Paper professional committee of China Paper Association and China Commercial Industry Research Institute

Hygiene products companies strengthen cooperation with upstream and downstream companies and scientific research institutes to carry out R&D and innovation to promote high-quality development. For example, Guangdong Yusheng’s 7 sanitary napkins and diaper product technologies have been rated as “Guangdong High-tech Products”, actively playing the role of benchmarking, and working hard to establish a benign industry ecosystem. Hengan Group, Vinda Group, Best Technology and China Pulp and Paper Research Institute Co., Ltd. have developed in-depth cooperation.

The innovation of women's sanitary products mainly focuses on the improvement of performance and use feeling, and natural materials and degradable materials are still the focus of attention. For example, in terms of sanitary napkins, the pursuit of comfort, the application of breathable, lightweight, non sensory, bacteriostatic and degradable materials is the direction of innovation and upgrading of major brands, and the heat of pants sanitary napkins is not reduced.

With the increase in the per capita disposable income of residents and the continuous enhancement of personal health care awareness, female consumers have gradually increased the consumption experience requirements of sanitary napkin products in terms of fit, comfort, and functionality. Consumer demand changes in multiple dimensions, and consumer choices are also diversified. The consumption ratio of mid-to-high-end sanitary napkins represented by ultra-thin, comfortable, and super-absorbent continues to increase. Among them, the share of pants-type sanitary napkins in feminine hygiene products continues to expand.

The mid-to-high-end sanitary napkin market is showing a trend of rapid development, which will make the importance of product strength, brand image and product positioning more and more prominent. Brand enterprises with rich product lines and strong R&D and innovation capabilities will have obvious competitive advantages.

The implementation of environmental protection policies such as plastic restriction orders and garbage classification will have a profound impact on China's sanitation industry. It is expected that enterprises in the feminine hygiene products industry will actively transform and upgrade, and use biodegradable plastics to conform to the trend of sustainable development.